Outdoor advertising is an innovative way to reach the local population. From a long-term perspective, customizable LED signboards provide unique advantages over other advertising techniques. This article explores the usefulness and benefits of LED outdoor signs for companies, local establishments and organizations.
Comparing Cost and Rates
Investments in LED outdoor signs with custom features are cost-effective, compared to traditional advertising methods. A programmable LED board can provide roughly 1,000 exposures for $0.15 – depending on the location of the installation.
Newspapers cost an average of $7.50 per 1,000 exposures, while radio advertising offers $5.50 per 1,000 blocks of exposure.
LED signboards can also be customized and changing one’s message or ad does not require extra charges (as long as you own the unit and space). Of course, more LED lights equate to an increase in electricity upkeep. However, because LEDs are energy-efficient, the additional cost is still minimal.
Even with the outdoor sign activated for long periods of time, replacement and maintenance can be avoided, as LEDs come with an average lifespan of 50,000+ hours.
Maximizing exposure is one of the best ways to get the most a customizable LED sign. There are several ways to achieve increased exposure for brick-and-mortar establishments. One method is by elevating the sign, so that pedestrians and vehicles can see the board from a far distance. This option is also useful for congested areas with tall buildings, structures and trees.
Color selection also matters, as bright and upbeat colors tend to quickly catch the attention of individuals. Durability should be prioritized for businesses intending to keep their signs up for long periods of time. This ensures that while other advertising boards are down in the area (possibly due to bad weather), your programmable LED sign is still up. With this in mind, waterproof units are highly recommended.
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